Image Source: Wikipedia
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The inverted pyramid in journalism is the organization of news stories with the most important information first, as follows:
- The Lead
- The most essential information, such as Who? What? Where? When? Why? How? The lead usually includes a “hook” or a provocative question or quote, takes around 30 words, or 1–2 short paragraphs.
- The Body
- The next most important details, such as controversies or issues, background, evidence, quotes, images, video, or audio that help expand the topic.
- The Tail
- Extra information such as related items, extra context, an editorial or the journalist’s own opinion.